The Brief
Carbon Sherpa approached us with a clear mission: to position their SaaS platform as the go-to digital guide for carbon compliance in infrastructure. Their vision was to simplify the complex requirements of PAS 2080 and ISO standards, making emissions tracking and reporting accessible, accurate, and actionable for infrastructure teams. They needed a refreshed brand identity that reflected clarity, trust, adaptability, and guidance, while appealing to a professional yet forward-thinking audience.
The Process
We began with a deep dive into the existing brand, uncovering its core values of clarity, credibility, adaptability, guidance, and impact. These values became the foundation of the refresh. We introduced a cleaner, more versatile logo system, supported by a structured product logo suite to help users navigate the platform’s different tools. A refined colour palette, anchored by Leaf Green and Charcoal Gray, with secondary and tertiary tones for flexibility, brought visual harmony across print and digital. We paired this with the Barlow typeface for its modern, approachable feel, ensuring consistent readability and professionalism across all touchpoints.
The Result
The refreshed Carbon Sherpa brand is confident, cohesive, and purpose-built for its audience. The updated visual identity reinforces its role as a trusted digital Sherpa, guiding users through complex compliance processes with clarity and precision. The strategic use of patterns, iconography, and clear typography elevates the brand’s digital presence, making the platform both recognisable and intuitive. With this refresh, Carbon Sherpa stands positioned to lead the built environment through decarbonisation, offering a brand experience as streamlined and reliable as the solutions it delivers.
Every great brand starts with a conversation
We only take on projects where we know we can deliver real impact. That’s why every journey begins with a quick 15-minute call.
If we’re aligned, the next step is your Brand Blueprint session; your framework for clarity, confidence, and growth.