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A cheeky suggestion

The Action Coach Warwick team list ‘FUN’ as one of their core values.

It is unexpected for a business coach. But it provides character that helps them stand out in an over-saturated market.

It is part of our role as brand ambassador to our clients; to make suggestions and challenge their ideas.

While creating printed materials for an upcoming event, it seemed entirely appropriate to include a cheeky caricature of their director Kevin Riley and hand drawn doddles which he is well know for.

We will always push the idea to see how far it can go. Sometimes it is too far. Sometimes it hits. By pushing we find the balance point and a solution that pleases the client and our creative ambitions.