The Brain Gym brochure started as a 36pp word doc. Many pages of valuable information but difficult to engage.
To make the content accessible to a variety of ages we started by suggesting content changes to the client.
We reshuffled and separated the content into colour-coded sections.
We also introduced stylised diagrams and illustrations to enhance the information.
The content will also be reconstituted for online platforms in smaller bitesize form, potentially providing a large amount of content for website blogs and social media content.