Positioning: The Key to Your Brand’s Success

Brand positioning is the strategic process of differentiating your brand in the minds of your target audience. It is about identifying and owning a unique place in the market, ensuring your brand stands out from the competition.
What is branding and how does it help?

What is branding and how does it help? What is branding and how does it help? The misconception Often business owners will commission a logo for £300 (or so), build a website, create social media posts and spend thousands of pounds on Google ads, Facebook ads etc. This could be harmful in the long term […]