Positioning: The Key to Your Brand’s Success

Brand positioning is the strategic process of differentiating your brand in the minds of your target audience. It is about identifying and owning a unique place in the market, ensuring your brand stands out from the competition.

What is branding and how does it help?

What is branding and how does it help?​ What is branding and how does it help?​​ The misconception Often business owners will commission a logo for £300 (or so), build a website, create social media posts and spend thousands of pounds on Google ads, Facebook ads etc. This could be harmful in the long term […]