Oryx Properties

Visual Identity design

Oryx Properties Ltd is a property development company with big plans for the local Warwickshire area. Working in both development and letting, they are developing both arms of the business.

We provided a visual identity and considerations for the future growth of the brand.

Branding is a living process. It requires constant adjustment dependent on audience perception and an overall business plan. As the company interacts with its audience, over time there will be opportunities to gather feedback, fine-tune interactions and develop plans.

Case Study

The visual identity demonstrates key values; quality, creativity and reliability. We used a simple, modern typeface to support the key values while also providing maximum legibility (vital for unfamiliar words). A colour palette of grey and yellow suggests stability and energy, as does the customised logomark.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand

Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

EES Data Solutions

We have been working with EES Data solutions to create a unique voice within the Umbrella brand EES solutions.

The outcome: a style for the subdivision that provides an insight into the complexity of their service. EES DATA SOLUTIONS go further than providing data analysis. They use the data to anticipate and preventing problems before they happen.

Abbey Lofts

Visual Identity

Abbey Lofts of North London required an update to their identity. The company takes pride in offering a creative solution to their customers while providing a reliable and friendly service. They felt approachability was an important part of their ethos and one that should be represented in the branding.

The branding process clarified the core values for the company which not only helped with brand positioning and marketing but also provided a modus operandi for it’s staff.

Case Study

The overall square shape of the logo mark suggests trust and reliability, while the rounded edges and simplicity soften the image making it more approachable/friendly.

Typography was customised to suit the shape of the words and to provide originality.

The two colours were also chosen to emphasise the core values creativity, approachability and reliability.

What the client said...

Managing director Guy Beaven of Abbey Partnership:

Mario worked with us to brand Abbey Lofts. We discussed the company USP and created a brand that not only provided a unique visual style but also strong values which all our staff could get behind. The results brought increased sales and helped us streamline our service.

Case Study

Mario provides a sensitive and well tailored service. He was quick to understand our business and how best to link the consumers with the brand.

Mario has worked together with our companies over many years and we trust his creative design input and approach.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand

Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

DeParys Guest House Branding

DeParys Guest House

Guest House

Case Study

DePary’s Guest House had the challenge of updating their visual identity while maintaining a relationship with a hotel of the same name.

The intention of the re-design was to create a friendly, welcoming and affordable guest house which often takes overspill clients from the neighbouring Hotel of the same name.

Case Study

Logo design

Context provided specific requirements for the design ie; appropriate to the desired audience and distinctly different to the hotel.

We took inspiration from the nautical theme of the interior design and created a sympathetic colour palette.

Logo design

Visual System

A visual system maintains consistency for all branding and marketing materials.

This includes use of colour, fonts and style imagery/photography.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand

Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Utility Warehouse

Event branding for utility provider

Leadership day branding

Brief: provide visual identity concepts that represent a fun, exciting and informative event. Provide an option using brand elements and variations going beyond the brand style.

Providing mood boards and experimenting with visual styles usually identifies a front runner more easily.