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Action Coach Brochure

Action Coach Brochure

Action Coach Brochure

A cheeky suggestion

The Action Coach Warwick team list ‘FUN’ as one of their core values.
 
It is unexpected for a business coach. But it provides character that helps them stand out in an over-saturated market.

It is part of our role as brand ambassador to our clients; to make suggestions and challenge their ideas.

While creating printed materials for an upcoming event, it seemed entirely appropriate to include a cheeky caricature of their director Kevin Riley and hand drawn doddles which he is well know for.
 
We will always push the idea to see how far it can go. Sometimes it is too far. Sometimes it hits. By pushing we find the balance point and a solution that pleases the client and our creative ambitions.

 

Case Study

We do not get attached to our ideas because we know not all of them will be used and they are an important part of the discovery process.

We were pleased to see the client agreed with the idea and included it.

 

Here is what they said:

Thank you so much for all your work on the booklet – you made my life 10000% easier by all of your excellent work.

Feedback from our team – we love it.

 

Initial illustration style suggestion

Initial cover style suggestion

Brochure cover design

Image in situation

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Real Life Psychology

Real Life Psychology Brochure

Real Life Psychology Brochure

Brochure content and design

The Brain Gym brochure started as a 36pp word doc. Many pages of valuable information but difficult to engage.

To make the content accessible to a variety of ages we started by suggesting content changes to the client.

We reshuffled and separated the content into colour-coded sections.

We also introduced stylised diagrams and illustrations to enhance the information.

Case Study

The content will also be reconstituted for online platforms in smaller bitesize form, potentially providing a large amount of content for website blogs and social media content.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

MLI Talent

Talent agency turning
heads in London

Talent agency turning heads in London

Case Study

Michelle Liebetrau International talent were looking to upgrade their online presence. They needed a refresh to stand toe-to-toe with the many London agencies.

Case Study

We adjusted the company name to help create a memorable hook in the fast-moving talent market. We also created a typographic logo to support the new name and a CMS website that allows easy frequent updates.

Positioning

Identifying a desired market position helps inform the visual style

Adjusting the name

A memorable name is a useful tool in gaining recognition in the minds of the busy London talent market.

ML International Talent

ML International changes to MLI Talent. The acronym will eventually become recognised and widely used.

Web

Logo design

A customised typographic solution supports the name provides the necessary familiarity and a modern feel.

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An adaptable Website

An editable website that presents quality talent and regularly updated information

What the client said...

Company director Michelle Liebetrau of MLI: 

Mario’s professionalism, attention to detail and design selections were of exceptional quality. He helped resolve many issues in question and we have been very happy with the end result.

Case Study

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Coastal Holidays

Holiday letting
agents with a personal touch

Holiday letting agents with a personal touch

Case Study

Coastal Holidays are specialists in providing Coastal cottages in Anglesey, North Wales & Snowdonia for all tastes and budgets.

Having just taken over the company the directors wanted to update their presentation. Their objective was to offer a bespoke service in comparison to the generic holiday rental services online. Having a thorough knowledge of the local area, they were keen to provide a more personal experience.

Case Study

We used organic shapes and typography to emphasise a friendly look and feel. The visual identity reflects the ethos that carries through all aspects of the service Coastal Holidays provide.

Positioning

Identifying the desired market position helps inform the visual style

Competitors

Competitors were mostly more generic online services. Identifying the value of a personal experience was an important part of establishing a position.

Logo design

Creating a memorable logomark is the first a step towards an identity that will reflect the brand values.

Logo design

Focusing on the key values and separating out all the visual ideas before finding an interesting way to combine them.

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Visual System

A visual system follows to create a uniform the style for all marketing and advertising materials.

What the client said...

Managing director David Lilley of Coastal Holidays: 

I needed help re-branded my business’s identity and through conversations, we had thought that he could assist me. Mario came across as very personable and professional, so he managed to build trust with me quite quickly. 

Case Study

Mario created a strong brand identity, which I believe jumps off the page far more than it ever could on the old platform. 

The process also taught me a lot on how to sell to my customers and Mario gave me much more of an insight from the customer’s standpoint when looking at my brand.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Jigsaw Casas

Estate agent leading with purpose

Case Study

Jigsaw Casas is an innovative real estate business on the South Costa Blanca in Spain.

They commissioned us to create a visual Identity to startup their operation. Their objective was to change the property buying/selling experience in Spain by providing a professional, honest and hassle-free one-stop solution.

I

By using a vibrant colour palette and unique motif we created a brand identity that stands out in the marketplace while also conveying Jigsaw’s simple and approachable ethos.

Positioning

Identifying a clear market position helps inform visual style

Competitors

Researching competitors was important in helping us create an identity that stood apart and clearly identified what makes Jigsaw Casas different.

Logo design

Most importantly for this project the necessity was to steer clear of the obvious Jigsaw images and to find a more unique interpretation of the idea.

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We also focus on the distinctive qualities that the Identity should convey. Our keywords were Knowledgeable,  Approachable, and  Trustworthy.

After initial concept sketches, we take the chosen ideas through to development and present them to the client.

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Visual System

A visual identity is also created to support the requirements. This will include digital media, website, marketing and information graphics.

Visual System

Brand guidelines ensure all subsequent design elements  always follow the core values and unique visual style.

Favourite
Properties

Selling
a House

Buying
Guide

Selling
Guide

Destination
Finder

Blog

Finance
Guide

Buying
a House

Saved
Searches

Favourite
Properties

Selling a
House

Buying
Guide

Selling
Guide

Destination
Finder

Blog

Finance
Guide

Buying a
House

Saved
Searches

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

What our clients say