Coastal Holidays are specialists in providing Coastal cottages in Anglesey, North Wales & Snowdonia for all tastes and budgets.
Having just taken over the company the directors wanted to update their presentation. Their objective was to offer a bespoke service in comparison to the generic holiday rental services online. Having a thorough knowledge of the local area, they were keen to provide a more personal experience.
We used organic shapes and typography to emphasise a friendly look and feel. The visual identity reflects the ethos that carries through all aspects of the service Coastal Holidays provide.
Identifying the desired market position helps inform the visual style
Competitors were mostly more generic online services. Identifying the value of a personal experience was an important part of establishing a position.
Creating a memorable logomark is the first a step towards an identity that will reflect the brand values.
Focusing on the key values and separating out all the visual ideas before finding an interesting way to combine them.
A visual system follows to create a uniform the style for all marketing and advertising materials.
Managing director David Lilley of Coastal Holidays:
Mario created a strong brand identity, which I believe jumps off the page far more than it ever could on the old platform.
The process also taught me a lot on how to sell to my customers and Mario gave me much more of an insight from the customer’s standpoint when looking at my brand.