Barba Creative

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Holiday letting
agents with a personal touch

Holiday letting agents with a personal touch

Case Study

Coastal Holidays are specialists in providing Coastal cottages in Anglesey, North Wales & Snowdonia for all tastes and budgets.

Having just taken over the company the directors wanted to update their presentation. Their objective was to offer a bespoke service in comparison to the generic holiday rental services online. Having a thorough knowledge of the local area, they were keen to provide a more personal experience.

Case Study

We used organic shapes and typography to emphasise a friendly look and feel. The visual identity reflects the ethos that carries through all aspects of the service Coastal Holidays provide.

Positioning

Identifying the desired market position helps inform the visual style

Competitors

Competitors were mostly more generic online services. Identifying the value of a personal experience was an important part of establishing a position.

Logo design

Creating a memorable logomark is the first a step towards an identity that will reflect the brand values.

Logo design

Focusing on the key values and separating out all the visual ideas before finding an interesting way to combine them.

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Visual System

A visual system follows to create a uniform the style for all marketing and advertising materials.

What the client said...

Managing director David Lilley of Coastal Holidays: 

I needed help re-branded my business’s identity and through conversations, we had thought that he could assist me. Mario came across as very personable and professional, so he managed to build trust with me quite quickly. 

Case Study

Mario created a strong brand identity, which I believe jumps off the page far more than it ever could on the old platform. 

The process also taught me a lot on how to sell to my customers and Mario gave me much more of an insight from the customer’s standpoint when looking at my brand.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand