DePary’s Guest House had the challenge of updating their visual identity while maintaining a relationship with a hotel of the same name.
The intention of the re-design was to create a friendly, welcoming and affordable guest house which often takes overspill clients from the neighbouring Hotel of the same name.
Context provided specific requirements for the design ie; appropriate to the desired audience and distinctly different to the hotel.
We took inspiration from the nautical theme of the interior design and created a sympathetic colour palette.
A visual system maintains consistency for all branding and marketing materials.
This includes use of colour, fonts and style imagery/photography.