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Estate agent leading with purpose

Case Study

Jigsaw Casas is an innovative real estate business on the South Costa Blanca in Spain.

They commissioned us to create a visual Identity to startup their operation. Their objective was to change the property buying/selling experience in Spain by providing a professional, honest and hassle-free one-stop solution.

I

By using a vibrant colour palette and unique motif we created a brand identity that stands out in the marketplace while also conveying Jigsaw’s simple and approachable ethos.

Positioning

Identifying a clear market position helps inform visual style

Competitors

Researching competitors was important in helping us create an identity that stood apart and clearly identified what makes Jigsaw Casas different.

Logo design

Most importantly for this project the necessity was to steer clear of the obvious Jigsaw images and to find a more unique interpretation of the idea.

L

We also focus on the distinctive qualities that the Identity should convey. Our keywords were Knowledgeable,  Approachable, and  Trustworthy.

After initial concept sketches, we take the chosen ideas through to development and present them to the client.

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Visual System

A visual identity is also created to support the requirements. This will include digital media, website, marketing and information graphics.

Visual System

Brand guidelines ensure all subsequent design elements  always follow the core values and unique visual style.

Favourite
Properties

Selling
a House

Buying
Guide

Selling
Guide

Destination
Finder

Blog

Finance
Guide

Buying
a House

Saved
Searches

Favourite
Properties

Selling a
House

Buying
Guide

Selling
Guide

Destination
Finder

Blog

Finance
Guide

Buying a
House

Saved
Searches

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

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