Change is good! If your company’s changed over the years, your brand should show that. Let your customers know what you’re all about now, not what you were back in the day.
Example: Apple started off just making computers, but now they’re the kings of cool tech. They updated their brand to show they’re more than just PCs.
If your branding looks like it’s been stuck in a time warp, it’s time to catch up. Nobody wants to buy from a brand that looks like it’s still using dial-up internet.
Example: Look at Burberry! They went from being old and dusty to fresh and trendy, and now everyone wants a piece of their style.
If your brand’s all over the place with different colours and logos, you’re confusing everyone. It’s like trying to follow a plot in a bad movie. Time to get a consistent look, people!
Example: Pepsi nailed it when they streamlined their logo and look. Now, everyone knows what they’re getting with that iconic design.
If your target audience isn’t who it used to be, change things up. Don’t miss out on connecting with the people who actually want to buy your stuff now.
Example: Old Spice went from being something your granddad used to wear to a brand every young guy wants, all thanks to a smart rebrand.
Growth is great, but your brand needs to grow with you. Whether you’re launching new products or expanding your reach, your brand should reflect that success.
Example: Google transformed into Alphabet to show they’re not just a search engine anymore, but a massive conglomerate doing all kinds of cool stuff.
Sometimes, your brand gets a bad rap, whether it’s your fault or just bad luck. A refresh can help you shake off those negative vibes and start fresh.
Example: McDonald’s faced criticism for being unhealthy and cheap. They refreshed their brand by adding healthier options and launching the “Our Food. Your Questions.” campaign to improve transparency and regain customer trust.
In tough times, a brand refresh is less risky than a full overhaul. It helps you stay relevant and keeps your customers engaged.
How about a 30-minute free consultation to see if your branding is up to scratch?
We’ll help you figure out how a refresh can do wonders for your business.
Don’t miss out on keeping your brand sharp and competitive.
Get in touch today to book your free consultation!
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