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How to work with Creatives

How to work with Creatives

How to work with Creatives

Collaborating with creatives is like a band coming together, each playing their part to create a tune that gets everyone’s foot tapping. It’s a journey that should buzz with excitement and mesh your vision with the team’s execution like a well-rehearsed duet. But let’s face it, in the quick-paced world of today, this can feel more like a maze than a yellow brick road.

Imagine it’s Monday morning, the week ahead is jam-packed, and you’ve got meetings back-to-back. In the hustle, you find yourself wishing for a first draft that reads your mind, making words unnecessary.

We don’t have a magic wand for a flawless creative process, but we’ve got some practical tips that can help. These come from rolling up our sleeves and diving into many creative adventures.

 

Start with your brand playbook

Take the time to map out what your brand stands for. It’s not just about the logo or colors; it’s about the heart and soul of your brand. This deep dive will guide your team like a lighthouse, making sure that every creative choice is in tune with your brand’s core.

 

Give clear instructions

Start off with clear, detailed directions. Nail down the specifics – from margins to the type of visuals that inspire you. Creatives love to have a solid starting point, and the clearer your briefing, the smoother the ride from brainstorm to final product.

 

Encourage detailed feedback

Be as specific as you can. Instead of saying “make the logo bigger,” say “let’s increase the logo size by 25%.” Being precise can cut down on back-and-forth and sharpen the end result.

 

Use tech tools wisely

Make the most of tools like AI for briefs or direct file notes. They don’t just make talking easier; they also open doors to new creative possibilities, making sure your thoughts are reflected in the work without a hitch.

 

Keep your creativity alive

Keep that creative muscle flexing, be it through redecorating your space, gardening, or painting. Your own creative energy not only broadens your view but also strengthens your bond with the team, turning the work into something more than just a task.

When you step into a creative partnership, you’re painting a picture together, sharing a vision, and chasing excellence. These strategies are your toolkit for not just any project, but for creating a work that tells your brand’s unique tale. And if you ever want a co-creator for this adventure, we’re just a conversation away from bringing your vision to life.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

From Name Change to Repositioning

Bookkeeper brand repositioning

Bookkeeper brand repositioning

From name change to repositioning 

Meet Jo Querelle, a local bookkeeper with a burning desire: not just to change her business name, but to ignite a whole new identity.

And that’s the magic of starting with a name change. It is an open door, inviting you to explore and redefine your entire business positioning. Because your name isn’t just a label, it is a condensed expression of your brand personality. It needs to connect with your ideal audience and tell them who you are in a heartbeat.

Jo and I  took a deep-dived into her business foundations, her ambitions, and the competitive landscape. Logo? Not yet. We needed a spark, a “why” that fueled everything else. Jo identified what she loved about her work and who she loved helping the most. She came alive when we narrowed her focus to a specific target market: women entrepreneurs.

The deep-dive yielded an unexpected outcome which would make a significant change to the business. It was a bold move, but Jo embraced it.

That’s the beauty of brand-defining conversations – they push you to refine your core values, vision, and mission. With every question, every “dig deeper,” Jo uncovered something new about her ideal client, her offerings, and the direction she craved.

Ready to embark on your own brand transformation journey? Let’s talk!  

What our client said


“Mario took time to understand me and my business, and I worked through various questionnaires. This process forced me to rethink my core values, vision & mission, ideal client, and the direction of my business.

During conversations, Mario would press me for specifics, and he kept pushing until it felt like we had reached something that was authentic. It felt like he knew what I wanted better than I did, and his role was to guide me through the discovery process. I now have a much clearer view of what my business stands for, and I have a brand identity that feels right.”

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Why Your Brand Needs a Human Persona

Ditch the Monologue, Embrace the Conversation: Why Your Brand Needs a Human Persona

Ditch the Monologue, Embrace the Conversation: Why Your Brand Needs a Human Persona

Ditch the Monologue, Embrace the Conversation: Why Your Brand Needs a Human Persona

In today’s digital landscape, saturated with logos and taglines, brands face a unique challenge: how to stand out and forge real connections with their audience. The answer lies not in shouting louder, but in whispering closer. It’s time to ditch the corporate monologue and embrace the human conversation – and that’s where a brand’s human persona comes in.

Think of your brand’s persona as the friendly face behind the logo, the relatable voice in the advertising. It’s not just a mascot or spokesperson; it’s the sum of your brand’s values, emotions, and even quirks, personified in a way that resonates with your target audience.

Here’s why crafting a captivating human persona is a powerful strategy:

  • Breaking down barriers
    A human personality removes the cold, corporate facade, inviting consumers to connect on a personal level. Imagine engaging with a brand that shares your sense of humor, your values, or even your everyday struggles. Suddenly, the brand becomes less of a faceless entity and more like a trusted friend.
  • Telling a compelling story
    Your brand story becomes a rich and relatable story of thuman interaction between your brand and your audience. This story includes history, triumphs, and even vulnerabilities, creating a narrative arc that draws your audience in and fosters empathy.
  • Guiding communication
    A brand persona provides a clear voice and tone for your brand’s messaging. Instead of dry, technical jargon, the persona can translate complicated concepts into everyday language, making your brand more approachable and understandable.
  • Sparking meaningful engagement
    Your brand can be the life of the party on social media, cracking jokes, engaging in conversations, and building a community around your brand. This fosters loyalty, encourages feedback, and turns passive consumers into active brand advocates.

How LG is Embracing the Power of Humanisation to Connect with its Audience

Lats year, LG’s “Life’s Good” campaign was one of the big brand stories. It was’t just about catchy slogans and vibrant visuals; it’s a strategic overhaul driven by a profound understanding of brand humanisation. Let’s delve into how LG is leveraging this powerful approach to forge deeper connections with its audience:

  1. Injecting personality and emotions
    LG embraced a playful, youthful spirit. The “Joy” and “Ryder” characters, the dynamic logo animations, and the energetic red colour palette all breathe life into the brand, making it relatable and engaging.
  2. Focusing on shared values
    The campaign revolves around the core value of “Life’s Good,” aligning with the human desire for optimism and positivity, especially in turbulent times. This shared emotional connection resonates with audiences on a deeper level than mere product features.
  3. Embracing storytelling
    The campaign tells the story of LG’s transformation, showcasing its commitment to innovation and dedication to improving people’s lives. This narrative approach resonates with our inherent desire for meaning and connection.
  4. Going beyond product
    LG shifted its focus from products to experiences, positioning itself as a “smart life solutions company.” This holistic approach acknowledges the human desire for fulfillment and meaningful connections within the tech space.
  5. Engaging across touchpoints
    The campaign extends beyond traditional advertising, incorporating social media, interactive elements, and even London’s iconic buses. This omnichannel approach ensures consistent brand messaging and fosters ongoing engagement with audiences.

The humanisation effect: By implementing these strategies, LG is reaping the benefits of brand humanisation:

  • Enhanced brand loyalty: Customers feel a deeper connection to a brand they perceive as relatable and understanding.
  • Improved brand perception: Audiences view LG as more than just a tech company; they see it as a partner in creating a better life.
  • Stronger emotional connection: LG evokes positive emotions like optimism and joy, fostering genuine brand affinity.
  • Distinctive positioning: By embracing human qualities, LG stands out in the saturated tech market, differentiating itself from the competition.



 
 

LG’s “Life’s Good” campaign serves as a compelling case study in brand humanisation. By focusing on shared values, emotions, and experiences, LG is forging deeper connections with its audience, paving the way for a brighter future in the tech landscape. This approach offers valuable lessons for any brand seeking to build genuine and lasting relationships with its customers.

Remember, effective branding is about more than just logos and taglines; it’s about tapping into the human emotions and aspirations that drive our behaviour. By embracing humanisation, brands like LG unlock a powerful new level of connection and achieve unparalleled success.

Ready to ditch the monologue and embrace meaningful conversations? Unmask your brand’s human persona.

Download our free guide on crafting a relatable brand voice and get ready to connect with your audience on a deeper level. Click here to get started!

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

MLI Talent

Michelle Liebetrau International

Michelle Liebetrau International

Case Study

Michelle Liebetrau International talent were looking to upgrade their online presence. They needed a refresh to stand toe-to-toe with the many London agencies.

Case Study

We adjusted the company name to help create a memorable hook in the fast-moving talent market. We also created a typographic logo to support the new name and a CMS website that allows easy frequent updates.

Positioning

Identifying a desired market position helps inform the visual style

Adjusting the name

A memorable name is a useful tool in gaining recognition in the minds of the busy London talent market. The value of a good brand name is it’s ability to be recalled quickly and easily. 

ML International Talent becomes MLI

The abbreviation is easier to pronounce and easier to remember. It becomes simpler to use and therefore has more potential to remain in the mind of the viewer.

 

Logo design

A customised typographic solution supports the name provides the necessary familiarity and a modern feel.

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An adaptable Website

An editable website that presents quality talent and regularly updated information

What the client said...

Company director Michelle Liebetrau of MLI: 

Mario’s professionalism, attention to detail and design selections were of exceptional quality. He helped resolve many issues in question and we have been very happy with the end result.

Case Study

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Shortsteps Coaching

Shortsteps

Shortsteps:

Case Study

Shortsteps are specialists in performance improvement training and coaching.

The intention of the rebrand was to target  corporate professionals more effectively. A new visual identity was required aswell as clarifying internal substance (purpose, mission, vision and values) and establishing a clear brand persona.

Case Study

The Outlaw persona

The Shortsteps brand justifiably includes elements of the Outlaw archetype, in that they challenge and disrupt the norm by questioning beliefs and conventions.

However, due to the corporate environment we decided to create an appearance that would not look out of place while allowing the disruptive element to express itself through the verbal aspect of the brand.

Positioning

Identifying the desired market position helps inform the visual style.

Logo design

With the brand name ‘Shortsteps’, our intention, was to avoid the obvious and appeal to the appropriate audience.

Logo design

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Visual System

A visual system maintains  consistency for all branding and marketing materials.

This includes use of colour, fonts and style imagery/photography.

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Coaching

Personality

Mind control

Dream interpretation

Opportunities

Taking action

What the client said...

Managing director Chris Cortopassi of Short Steps Ltd: 

Working with Mario was hard work but in a good way!
 
He really helps you to dig down and get to the root of what your business is about, what your core values and messaging is and what your ideal customers need to see and hear from you.
 
I needed to rebrand as I was growing my business from 121 model to serving businesses. Mario was referred to me by others in the industry I respected and trust. He worked tirelessly, even when I would get frustrated, to get the best outcome for me, based on my desired goals and constraints.

Case Study

The benefit was a much clearer understanding of who I was, how I could best represent myself and how to make myself attractive to potential clients.
 
New branding is slick, powerful and lines up really nicely now with other businesses operating in my space…..on many cases, IMHO, much better!
 
He is easy going, spiritually motivated and supportive, definitely recommend working with him.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Coastal Holidays

Coastal Holidays:
humanising holiday lettings

Coastal Holidays:
humanising holiday lettings

Case Study

Coastal Holidays are specialists in providing Coastal cottages in Anglesey, North Wales & Snowdonia for all tastes and budgets.

Having just taken over the company the directors wanted to update their presentation. Their objective was to offer a bespoke service in comparison to the generic holiday rental services online. Having a thorough knowledge of the local area, they were keen to provide a more personal experience.

Case Study

We used organic shapes and typography to emphasise a friendly look and feel. The visual identity reflects the ethos that carries through all aspects of the service Coastal Holidays provide.

Positioning

Identifying the desired market position helps inform the visual style

Competitors

Competitors were mostly more generic online services. Identifying the value of a personal experience was an important part of establishing a position.

Logo design

Creating a memorable logomark is the first a step towards an identity that will reflect the brand values.

Logo design

Focusing on the key values and separating out all the visual ideas before finding an interesting way to combine them.

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Visual System

A visual system follows to create a uniform the style for all marketing and advertising materials.

What the client said...

Managing director David Lilley of Coastal Holidays: 

I needed help re-branded my business’s identity and through conversations, we had thought that he could assist me. Mario came across as very personable and professional, so he managed to build trust with me quite quickly. 
 

Mario created a strong brand identity, which I believe jumps off the page far more than it ever could on the old platform. 

The process also taught me a lot on how to sell to my customers and Mario gave me much more of an insight from the customer’s standpoint when looking at my brand.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Jigsaw Casas

Jigsaw Casas

Case Study

Jigsaw Casas is an innovative real estate business on the South Costa Blanca in Spain.

They commissioned us to create a visual Identity to startup their operation. Their objective was to change the property buying/selling experience in Spain by providing a professional, honest and hassle-free one-stop solution.

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By using a vibrant colour palette and unique motif we created a brand identity that stands out in the marketplace while also conveying Jigsaw’s simple and approachable ethos.

Positioning

Identifying a clear market position helps inform visual style

Competitors

Researching competitors was important in helping us create an identity that stood apart and clearly identified what makes Jigsaw Casas different.

Logo design

Most importantly for this project the necessity was to steer clear of the obvious Jigsaw images and to find a more unique interpretation of the idea.

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We also focus on the distinctive qualities that the Identity should convey. Our keywords were Knowledgeable,  Approachable, and  Trustworthy.

After initial concept sketches, we take the chosen ideas through to development and present them to the client.

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Visual System

A visual identity is also created to support the requirements. This will include digital media, website, marketing and information graphics.

Visual System

Brand guidelines ensure all subsequent design elements  always follow the core values and unique visual style.

Destination
Finder

Blog

Finance
Guide

Saved
Searches

Favourite
Properties

Selling
a House

Buying
Guide

Selling
Guide

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

What our clients say

Abbey Lofts

Abbey Lofts

Abbey Lofts

Visual Identity

Abbey Lofts of North London required an update to their identity. The company takes pride in offering a creative solution to their customers while providing a reliable and friendly service. They felt approachability was an important part of their ethos and one that should be represented in the branding.

The branding process clarified the core values for the company which not only helped with brand positioning and marketing but also provided a modus operandi for it’s staff.

Case Study

The overall square shape of the logo mark suggests trust and reliability, while the rounded edges and simplicity soften the image making it more approachable/friendly. 

Typography was customised to suit the shape of the words and to provide originality.

The two colours were also chosen to emphasise the core values creativity, approachability and reliability. 

What the client said...

Managing director Guy Beaven of Abbey Partnership: 

Mario worked with us to brand Abbey Lofts. We discussed the company USP and created a brand that not only provided a unique visual style but also strong values which all our staff could get behind. The results brought increased sales and helped us streamline our service.

Case Study

Mario provides a sensitive and well tailored service. He was quick to understand our business and how best to link the consumers with the brand.

Mario has worked together with our companies over many years and we trust his creative design input and approach.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand