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Canva Templates

Canva is a great tool if you know how to use it!

Creating standard design templates for our clients

Canva is an excellent design platform for creating great design visuals, be it social media graphics, presentations, posters or other visual content. By adding your corporate colours and a selection of custom designs you can easily create templates to use again and again.

This is incredibly empowering for small business owners who can create their own visuals more easily than ever before. However, without some initial training and guidance this can have detrimental consequences for their corporate identity if they are not adhering to brand guidelines.

We can assist by setting up your Canva account with your business assets and templates, keeping the integrity of your brand safely intact. We can educate your team on the set-up of all future template design requirements showing you how to get the very best from Canva while exhibiting your brand successfully.

For our client COASTAL HOLIDAYS, we updated their Canva account to ensure their social media posts are always on-brand, looking good and standing out. 

We included all of the following, ensuring that the client was confident, going forward, with all aspects of their digital marketing needs;

– brand colours
– brand fonts
– brand assets
– design templates
– training

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Shortsteps Coaching

Shortsteps

Shortsteps:

Case Study

Shortsteps are specialists in performance improvement training and coaching.

The intention of the rebrand was to target  corporate professionals more effectively. A new visual identity was required aswell as clarifying internal substance (purpose, mission, vision and values) and establishing a clear brand persona.

Case Study

The Outlaw persona

The Shortsteps brand justifiably includes elements of the Outlaw archetype, in that they challenge and disrupt the norm by questioning beliefs and conventions.

However, due to the corporate environment we decided to create an appearance that would not look out of place while allowing the disruptive element to express itself through the verbal aspect of the brand.

Positioning

Identifying the desired market position helps inform the visual style.

Logo design

With the brand name ‘Shortsteps’, our intention, was to avoid the obvious and appeal to the appropriate audience.

Logo design

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Visual System

A visual system maintains  consistency for all branding and marketing materials.

This includes use of colour, fonts and style imagery/photography.

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Coaching

Personality

Mind control

Dream interpretation

Opportunities

Taking action

What the client said...

Managing director Chris Cortopassi of Short Steps Ltd: 

Working with Mario was hard work but in a good way!
 
He really helps you to dig down and get to the root of what your business is about, what your core values and messaging is and what your ideal customers need to see and hear from you.
 
I needed to rebrand as I was growing my business from 121 model to serving businesses. Mario was referred to me by others in the industry I respected and trust. He worked tirelessly, even when I would get frustrated, to get the best outcome for me, based on my desired goals and constraints.

Case Study

The benefit was a much clearer understanding of who I was, how I could best represent myself and how to make myself attractive to potential clients.
 
New branding is slick, powerful and lines up really nicely now with other businesses operating in my space…..on many cases, IMHO, much better!
 
He is easy going, spiritually motivated and supportive, definitely recommend working with him.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

EES Solutions: Data

EES Data Solutions

EES Data Solutions

Brochure content and design

We worked with the team at EES to develop written content, diagrams and a visual style for a new and complex Data Solutions service.

The challenge was to interpret a detailed technical process into a simplified visual information that will appeal to potential clients.

The solution establishes a visual system that goes on to inform similar future projects.

Case Study

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Coastal Holidays

Coastal Holidays:
humanising holiday lettings

Coastal Holidays:
humanising holiday lettings

Case Study

Coastal Holidays are specialists in providing Coastal cottages in Anglesey, North Wales & Snowdonia for all tastes and budgets.

Having just taken over the company the directors wanted to update their presentation. Their objective was to offer a bespoke service in comparison to the generic holiday rental services online. Having a thorough knowledge of the local area, they were keen to provide a more personal experience.

Case Study

We used organic shapes and typography to emphasise a friendly look and feel. The visual identity reflects the ethos that carries through all aspects of the service Coastal Holidays provide.

Positioning

Identifying the desired market position helps inform the visual style

Competitors

Competitors were mostly more generic online services. Identifying the value of a personal experience was an important part of establishing a position.

Logo design

Creating a memorable logomark is the first a step towards an identity that will reflect the brand values.

Logo design

Focusing on the key values and separating out all the visual ideas before finding an interesting way to combine them.

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Visual System

A visual system follows to create a uniform the style for all marketing and advertising materials.

What the client said...

Managing director David Lilley of Coastal Holidays: 

I needed help re-branded my business’s identity and through conversations, we had thought that he could assist me. Mario came across as very personable and professional, so he managed to build trust with me quite quickly. 
 

Mario created a strong brand identity, which I believe jumps off the page far more than it ever could on the old platform. 

The process also taught me a lot on how to sell to my customers and Mario gave me much more of an insight from the customer’s standpoint when looking at my brand.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Jigsaw Casas

Jigsaw Casas

Case Study

Jigsaw Casas is an innovative real estate business on the South Costa Blanca in Spain.

They commissioned us to create a visual Identity to startup their operation. Their objective was to change the property buying/selling experience in Spain by providing a professional, honest and hassle-free one-stop solution.

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By using a vibrant colour palette and unique motif we created a brand identity that stands out in the marketplace while also conveying Jigsaw’s simple and approachable ethos.

Positioning

Identifying a clear market position helps inform visual style

Competitors

Researching competitors was important in helping us create an identity that stood apart and clearly identified what makes Jigsaw Casas different.

Logo design

Most importantly for this project the necessity was to steer clear of the obvious Jigsaw images and to find a more unique interpretation of the idea.

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We also focus on the distinctive qualities that the Identity should convey. Our keywords were Knowledgeable,  Approachable, and  Trustworthy.

After initial concept sketches, we take the chosen ideas through to development and present them to the client.

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Visual System

A visual identity is also created to support the requirements. This will include digital media, website, marketing and information graphics.

Visual System

Brand guidelines ensure all subsequent design elements  always follow the core values and unique visual style.

Destination
Finder

Blog

Finance
Guide

Saved
Searches

Favourite
Properties

Selling
a House

Buying
Guide

Selling
Guide

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

What our clients say

Abbey Lofts

Abbey Lofts

Abbey Lofts

Visual Identity

Abbey Lofts of North London required an update to their identity. The company takes pride in offering a creative solution to their customers while providing a reliable and friendly service. They felt approachability was an important part of their ethos and one that should be represented in the branding.

The branding process clarified the core values for the company which not only helped with brand positioning and marketing but also provided a modus operandi for it’s staff.

Case Study

The overall square shape of the logo mark suggests trust and reliability, while the rounded edges and simplicity soften the image making it more approachable/friendly. 

Typography was customised to suit the shape of the words and to provide originality.

The two colours were also chosen to emphasise the core values creativity, approachability and reliability. 

What the client said...

Managing director Guy Beaven of Abbey Partnership: 

Mario worked with us to brand Abbey Lofts. We discussed the company USP and created a brand that not only provided a unique visual style but also strong values which all our staff could get behind. The results brought increased sales and helped us streamline our service.

Case Study

Mario provides a sensitive and well tailored service. He was quick to understand our business and how best to link the consumers with the brand.

Mario has worked together with our companies over many years and we trust his creative design input and approach.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

DeParys Guest House Branding

DeParys Guest House

Guest House

Case Study

DePary’s Guest House had the challenge of updating their visual identity while maintaining a relationship with a hotel of the same name. 

The intention of the re-design was to create a friendly, welcoming and affordable guest house which often takes overspill clients from the neighbouring Hotel of the same name.

Case Study

Logo design

Context provided specific requirements for the design ie; appropriate to the desired audience and distinctly different to the hotel

We took inspiration from the nautical theme of the interior design and created a sympathetic colour palette.

Logo design

Visual System

A visual system maintains consistency for all branding and marketing materials.

This includes use of colour, fonts and style imagery/photography.

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand

Utility Warehouse

Event branding for utility provider

Event branding for utility provider

Leadership day branding

Brief: provide visual identity concepts that represent a fun, exciting and informative event. Provide an option using brand elements and variations going beyond the brand style.

Providing mood boards and experimenting with visual styles usually identifies a front runner more easily.

 

Case Study

The chosen concept uses elements from the existing brand identity while using them in a unique way. 

Case Study

How can we help you?

Click the link below to arrange a 30 minute appointment
where we can give you some insights into your brand
Click the link below to arrange a 30 minute appointment where we can give you some insights into your brand